Case Studies

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Case Study 1 – Gamification for a National Brand

Design and management of an engagement platform that increased participation and enriched first-party data. The company achieved +35% engagement and a notable improvement in lead quality..

Case Study 2 – Loyalty & CRM

20% reduction in churn, improved customer lifetime value, CRM automation and creation of a KPI dashboard. Loyalty strategy fully redesigned with measurable impact in three months

Case Study 3 – Marketplace Expansion in Italy

For AutoScout24, I led the launch of the Italian subsidiary, built the commercial team and surpassed sales targets in the first year.

Case Study 4 – Digital Transformation

CRM implementation, commercial funnel redesign, automated workflows and an 18% increase in conversion rates.

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